It is common knowledge that the world. If you don’t have your website lacks optimization for Google searches (or Yahoo! or Bing either), the real potential of your site hasn’t been reached.
Using keywords as anchor text is important to your internal links on your site. Using generic anchor text like “click here” is not going to help your search engine rankings because it is too generic. Using the right keywords as your anchor text will allow you to be noticed by those crawling spiders.
There are many tricks that you can use to improve your own search engine optimization. There are a number of resources out there that can help you with this sort of thing. There are plenty of websites to help you on your journey as well as some great books out there.
Consider article exchange service rather exchanging links. Article exchange is posting a whole article by another owner of a website on your website along with a credit link, giving them a link and getting the same in return. This works better than link exchange and both websites get new content.
Make sure your entire site is easy on the eyes.
Proofreading is a vital part of every website, but it is a very important part of running a quality website. Make certain that your site is easy to read for both human visitors and machine.