Get Initial Traction For Your Business Startup

Being a business startup can be an exciting time; it can be so exciting, it can get positively hair-raising sometimes when you know you need to save on expenses, and everything you look at seems like an essential. Here are a bunch of great free (or nearly so) initial traction for business ideas that will help you really to save expenses and directs them somewhere they will be a lot more useful.

initial traction for startup

Let’s start with Demandbase. This is an inexpensive tool that checks the IP address of every visitor on your website. It looks up those IP addresses on a database to find out what major corporation it belongs to, and gives you a list. If you run a successful startup in fast food for instance, and demand base lets you see that there are visits to your website from the Microsoft building down the street, and an important defense supplier on the next block, you know that there is interest there, and you can try calling them or advertise for them. They’ll give you a list of all the companies that have been visiting you, and for less than two dollars, they’ll give you the name and contact information of some lead in the company that they believe was doing the visiting.

A phone tree happens to be a great time sink for anyone at a small business trying to call a big corporation to reach someone. Get Fonolo instead. This little tool has the entire phone tree in several hundred companies mapped out. You just get the app from your iPhone, look up the exact desk at the company you’re interested in on the screen and the device will put you through to the desired desk in 10 seconds. If you went the straight route, you’d probably be on hold for at least three minutes. Now still on phones, what if you need a phone tree for your small business? That could be an expensive investment. Use Google Phone instead. Not only is it free inside Gmail, it allows you to receive a call in the program, and at the touch of a button transfer it to any cell phone without disruption. All the receptionist would have to do would be, to say to a caller, “Would you mind holding, let me put you through to the person in charge”, and the person in charge of the department in question would have his cell phone ring right away. Who needs a phone tree anymore?

Hiring a coder to make or customize software for your business can be an expensive proposition. How about hiring on TopCoder direct instead? It’s like eBay. You just go on the website and put in your requirements, and watch the offers pour in. You could probably get a website done for a couple of thousand dollars.

And finally, for harried business startups that do all the packing and shipping from home, think of how efficient and inexpensive things could get outsourcing fulfillment to Amazon. All you need to do is sign up to be an Amazon merchant; you will still buy and own your inventory, but Amazon will take care of the logistics. They will give you their free Super Saver shipping and all you do is pay a monthly fee. Think of how much time it could save you.

Fashion Sunglasses that will Add a Sparkle to your Look this Summer

Most of the summer activities take place outdoors and this means you need a cool pair of fashion eyeglasses that will suit your style, personality and your facial features. You do not have to get an expensive pair; instead, get eyewear that has photochromic lenses, which protect your eyes from the glaring summer sun. These pairs come in a range of brown and gray lenses that darken when exposed to the sun and retain the clear look when you go back indoors. You need to avoid the fake eyewear that has tinted lenses but they are not photochromic.


There are so many designs and colors to choose from and they also have different price tags. For instance, if you choose the Jimmy Crystal sunglasses, they have Swarovski embellishments on the temples giving you a dazzling and glittering pair. A brown-framed rimless pair with the crystals in a row on the temples will cost you $63.99. This pair with rectangular lenses will work with any outfit you pull out of your wardrobe because the brown color will not conflict with your flashy summer clothes. Another classy pair is the gold-framed eyewear from the same brand that retails for $99.99. The meticulous crystal design on the temples that extend from the upper and lower edges of the eye rims is eye catching. This makes the temples assume a triangular shape that goes all the way to the temple tips. With such a pair, the word drab will not appear on any outfit you wear. In addition, your face will sparkle from the reflective stunt of the crystals on the side.

Other fashion sunglasses that are turning heads have rhinestone decorations. From the rimless to the full-framed, the temples have signature designs that personalize the pair you purchase and you can also go for dramatic colors like red or opt for the cooler tortoise and black or animal prints. The price for such pairs is arguably lower than the designer eyewear but the manufacturers do not compromise on the quality. For instance, the SW animal print with rounded lenses and 2 rhinestones engraved on the temples will tickle your fancy. It is a great pair for a lady of class and it comes in various colors such as pink, green, black and tortoise frames. The cost is $16.95. In addition, you can get the SW rhinestone design that has rhinestones lining the front from one end of the eye rim to the other side. The bridge seems to be a cut-out from the frame and this eyewear costs $ 19.95 in black and gold, white and silver or brown and gold combination frames.

Men also have attractive deals in the offing from various designers. For instance, a pair of Gucci black matte frame with gray lenses costs $175. This is definitely one of the fashion sunglasses that will cause a stir since the logo of the company is engraved on the temples. These sunglasses promise to last long and you will not need to seek a replacement anytime soon. Other fashion sunglasses for men come in cheaper designs, such as the retro and the fun eyewear, but they are nevertheless classy and worth a try this summer.